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Building Brand Awareness with With High Quality Trade Show Exhibits

Hans is one of my friends who started a business three years ago and certainly experiencing the growth of the business about six months ago. Formerly, he was working as janitor in one of the biggest malls downtown. Feeling unsure about his future inside the company, he resigned after two years of dedication. "I'm going to get married in about seven months forward, so I better look for another opportunity", he said after he put himself off the daily job.

During his daily job as a janitor, he tried to grow his entrepreneurship by selling handicrafts that he made himself. He helped by his three sisters at home to produce many accessories such as necklace, bracelet, and other girl stuff. As he resigned from the daily job, the side business has become one of his main income opportunities. Surely, it was a great challenge for him to convert the opportunity into such prospective income.

None can say that he can build a business in one day and have the great income in three days. So did Hans. He doesn’t any Merlin’s magic wand, thus he should take the patience and hard times to increase the sales. There are many similar products with his handicraft out there, so keep in touch and contact with his customers and prospects is a term of must.

He took continuous promotion as one of his marketing strategy, running on various exhibitions to introduce his products to the customer. “I’m running on exhibition campaigns to help me sell the handicrafts and at the same time, build the brand awareness to my customers”, he continued.

Building brand awareness is not a short and simple step to do, and he should take best quality marketing displays as well as trade show exhibits, table covers, standing banners, leaflets, etc. Those marketing tools represent his product’s quality, so he chose best company like CamelBackDisplays.Com to have them delivered to the real size. His table top display is made from premium fabric which lasts almost a year that he always used it every month in exhibition.

Three years after his first step to entrepreneurship, he starts to gain beautiful revenue from the business. He continuously builds stronger brand awareness and increasing sales, while reaping the sweet harvest of what he seed.

posted by Daniy @ 11:43 AM,

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